Value Chain Quality Initiatives
Product development management
Ensuring food safety and quality is crucial in order to create and deliver value to our diverse customers. We will collaborate across all departments within the group, continuously improving our new product creation processes, enhancing product development management, and leading to the evolution of our customer creation process.
Product labeling and information
Providing product labeling and information
Providing accurate product information is essential for our customers and business partners to select and use our products with confidence. We have established a system to ensure compliance with laws and regulations and the provision of accurate information through collaboration between the Quality Assurance Department and other relevant departments.
Product labeling Initiatives
There are two types of food labeling: mandatory labeling, which is required by law, and voluntary labeling.
- Mandatory labeling
We have established a specialized department for food regulations to ensure accurate labeling in accordance with the law. - Voluntary labeling
This information is voluntarily provided by Kewpie Group to ensure clear and easy-to-understand information for our customers.
How to read product labels
Here's a breakdown of the items listed on each product's label.
Mayonnaise back-of-pack labelling
Selecting a section on the back will display a larger image and a description of that section.
*If you have any questions, please contact our customer support department.
*Due to changes in packaging, the product labeling on the item you receive may differ from what is shown on the packaging.
Actual product
Back-of-pack labelling
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Ingredient panel -
Allergens
icon -
Customer Service
Toll-free number
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Nutrition facts -
Expiration date -
Precautions for Use
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Before use
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Recycling label -
JAS mark 
Fair Trade Council Certified Mark 
Bell mark
Dressing back-of-pack labelling
Selecting a section on the back will display a larger image and a description of that section.
*If you have any questions, please contact our customer support department.
*Due to changes in packaging, the product labeling on the item you receive may differ from what is shown on the packaging.
Actual product
Back-of-pack labelling
icon
Toll-free number
Customer service office response
The opinions and requests we receive from our customers are very valuable.
Our customer service department aims to respond to such feedback promptly, accurately, and sincerely, striving to ensure the satisfaction of each and every customer.
Furthermore, we thoroughly analyze and share the feedback we receive, and use it to further improve and develop our products and services.
Trends in inquiries and complaints received by the Customer Support Center
Trends in Inquiries and Complaints
Inquiry Breakdown for FY2025
Customer support
We receive valuable feedback and requests from our customers every day, which helps us review our products and improve our services. We share this feedback internally and use it to provide better products and services.
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1. Creating a database of customer feedback
We categorize customer inquiries into "inquiries" and "feedback" based on their content and create a database.
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2. Interviews and analysis of all cases
We will listen to all feedback, analyze its content, and share the information with the relevant departments. We will then submit proposals for improvements that need to be made.
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3. Deliberation by the Customer Feedback Committee
The "Customer Feedback Committee," which meets regularly, is chaired by the Head of Quality Assurance and includes representatives from various departments, including the Customer Service Department. It is here that matters requiring improvement are discussed.
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4. Consideration by the development department
For products that require improvement, the research and development department and the product development department will consider the direction and design from various angles.
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5. Prototyping in the research department
With the cooperation of experts and container manufacturers, we proceed with product development through repeated prototyping and testing. Progress is reported to the "Customer Feedback Committee" at each stage, and the content is reviewed in light of customer feedback.
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6. Commercialization
After undergoing rigorous checks on ease of use and clarity of labeling, new products incorporating customer feedback are created.
