Material Issues and Promotion Framework

We aim to be a corporate group that contributes to society through our Group Philosophy and Group Policies.
This shows our fundamental approach as well as the Material Issues the group is addressing.

Basic Approach to Sustainability

The Kewpie Group’s Basic Approach to Sustainability serves as the foundation for helping to create a sustainable society and sustainable group growth through our Group Philosophy and Group Policies.

Sustainability Promotion System

Framework for Promoting Sustainability

The Sustainability Committee, chaired by the director of sustainability, meets twice a year to promote the formulation of policies, plans, and initiatives to achieve our Sustainability Targets.
Goals and initiatives for our Material Issues are discussed in subcommittees and collaborative projects to ensure that they are promoted throughout the Kewpie Group.
The committee works in collaboration with the Risk Management Committee to strengthen our management base in response to changes in the environment.

Material Issues for Sustainability

The Kewpie Group has designated the following issues as our material issues for sustainability aiming to contribute to the realization of sustainable societies and continuous Group growth.
We have set indices (Sustainability Target) for each of these priorities to use them in our business practices.

  • Contributing to food culture and health
  • Effective use and recycling of resources
  • Deal with climate change

Sustainability Targets: Achieving our 2030 Vision

Our Sustainability Targets index what the Kewpie Group is working on in order to achieve sustainable social and corporate growth.
Our efforts toward achieving these Sustainability Targets run in parallel with our performance targets, which are financial indicators. Achieving our goals in both of these categories will help us to make our long-term Kewpie Group 2030 Vision a reality.

Sustainability Targets and Performance

Material Issues Initiative Theme Indicators FY2021
Related SDGs
Contributing to food culture and health Contribution to extending healthy life expectancy Health Initiatives
  • As a food partner for every person:
  • Contribute to achieving a vegetable intake target of 350 grams per day
  • Promote a boost in egg consumption in order to contribute to increasing protein intake
Mental and physical health support for children Contributing to Society through Food Number of children's smiles via our activities
(Cumulative since FY2019)
At least 200 thousand At least 400 thousand At least 1 million
Effective use and recycling of resources Unused portions of vegetables (cabbage, etc.) Effective Use of Resources Effective utilization rate At least 30% effectively used At least 50% At least 90%
Curtailment of food loss (Reduction of product waste) Effective Use of Resources Reduction rate in volume of product waste (compared to FY2015) At least 25% At least 35% At least 50%
Reduction and reuse of plastic waste Effective Use of Resources Reduction rate in volume of plastic waste (compared to FY2018) At least 8% At least 30%
Deal with climate change Reduction of CO2 emissions Initiatives on Global Warming Reduction rate in CO2 emissions (compared to FY2013) At least 7.5% At least 20% At least 35%

Process for Selecting Material Issues

We have identified the social issues that the Kewpie Group should engage in through our business by performing a risk and opportunity analysis of our value chain while referring to Sustainable Development Goals (SDGs*1).
Next, we evaluated the size of stakeholder expectations and the size of the Kewpie Group’s social impact for each of these social issues. Through this process, we determined material issues for sustainability for the most urgent engagement by the Kewpie Group.
Referring to international sustainability standards GRI, ISO26000, SASB, and various ESGs in assessing importance, this largely incorporates the concept behind our long-term Kewpie Group 2030 Vision.

Identification of Social Issues to be Addressed by the Kewpie Group

Identification of Social Issues to be Addressed by the Kewpie Group Image1

Identification of Material Issues for Sustainability

Identification of Material Issues for Sustainability

*1Sustainable Development Goals (SDGs)
The Sustainable Development Goals (SDGs), adopted by the United Nations General Assembly in 2015, are a collection of 17 global goals forming a common international agenda for sustainable development, with a target date of 2030.

Promoting Awareness Among Employees

We believe the creation of a sustainable society and sustainable corporate growth requires each and every employee to understand and empathize with our ideas and policies.

In-House Bulletins

Publications such as integrated reports and books on communication are used for employee training. We also disseminate information on sustainability via in-house tools such as a group-wide electronic bulletin called “iQp,” or “Meets,” the Kewpie Group newsletter.

Kewpie Group Official Blog (formerly CSR Blog)

Launched in March 2007 to communicate our social and environmental initiatives to the public, Kewpie Group Official Blog (formerly known as the CSR Blog) aims to make the concept of sustainability resonate with each and every employee through articles written by employees actually working within the group.

SDGs Outside-In Workshop

SDGs Outside-In Workshop

The Kewpie Group has identified Material Issues for Sustainability and is working to resolve social issues through our business. To study these business methods, we conducted a workshop for business creation using the SDGs Outside-In Workshop at Kewpie in January 2020.
The SDGs Compass sets forth the approach for companies to take as “outside-in.” Using our understanding and practice of “outside-in,” we will create business that helps to resolve social issues.

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