Material Issues and Promotion Framework

We aim to be a corporate Group that contributes to society and continues to achieve growth through our Group Philosophy and Group Policies.
Featured here are our Basic Policy on Sustainability, our sustainability promotion system, the material issues that the Group is addressing and each related sustainability target.
We are also promoting the spread of sustainability awareness among our employees.

Kewpie Group Basic Policy on Sustainability

Sustainability Promotion System

Sustainability Promotion System

Chaired by the director in charge of sustainability, the Sustainability Committee promotes the formulation of policies and plans as well as initiatives toward the achievement of the sustainability targets.
We are working to instill and establish groupwide material issue targets and initiatives examined in subcommittees and cooperative projects.
In cooperation with the Risk Management Committee, we will respond to climate change and strengthen our business foundation.

Material Issues for Sustainability

The Kewpie Group has designated the following issues as our material issues for sustainability aiming to contribute to the realization of sustainable societies and continuous Group growth.

  • Contributing to Food Culture and Health
  • Effective Use and Recycling of Resources
  • Deal with Climate Change
  • Sustainable Procurement
  • Respect for Human Rights

In response to societal changes, we believe it necessary to raise sustainability awareness and perspectives among as many employees as possible and involve them in a broad range of sustainability activities. Accordingly, we have revised material issues based on the management policy set forth in our Medium-Term Business Plan.
Going forward, we will continue to regularly review material issues.

Process for Selecting Material Issues

We have identified the social issues that the Kewpie Group should engage in through our business by performing a risk and opportunity analysis of our value chain, as well as a risk and opportunity analysis of the effects of social change, while referring to Sustainable Development Goals (SDGs*1). Next, we evaluated the size of stakeholder expectations and the size of the Kewpie Group’s social impact for each of these social issues. Through this process, we determined which themes to engage in and set them as the Kewpie Group’s Material Issues for Sustainability.
Referring to international sustainability standards GRI, ISO26000, SASB, and various ESGs in assessing importance, this incorporates the concept behind our long-term Kewpie Group 2030 Vision.

Identification of Social Issues to be Addressed by the Kewpie Group

Risks and Opportunities Analysis of our Value Chain

Identification of Social Issues to be Addressed by the Kewpie Group image1

Risks and Opportunities Associated with Changes in Society

Area Changes in Society Risks and Opportunities
  • Super-aged society
  • Spread of COVID-19
  • Increasing numbers of nuclear households and single-parent families
  • Increasing poverty/widening inequality
  • Spread of divergent worldview
  • Increased awareness of healthy dietary lifestyles
  • Fewer opportunities for dining out
  • Insufficient food-related communications
  • Loss of interest in food knowledge and experiences
  • Growing awareness of human rights
Global Environment
  • Climate change, Paris Agreement
  • Increase in natural disasters and unforeseen events
  • Destruction of forests, water resource loss
  • Degradation in crop quality and yields
  • Decarbonization of society, ethical consumption
  • Marine plastic pollution
  • Realization of a recycling-oriented society
  • Lack of food resources, reduction of food waste
  • Increasing awareness of global environmental protection

Identification of Material Issues for Sustainability

Identification of Material Issues for Sustainability
Sustainable Development Goals (SDGs)

※1Sustainable Development Goals (SDGs)
The Sustainable Development Goals (SDGs), adopted by the United Nations General Assembly in 2015, are a collection of 17 global goals forming a common international agenda for sustainable development, with a target date of 2030.

Sustainability Targets: Achieving our 2030 Vision

The Sustainability Targets are each linked to the Material Issues for Sustainability and are indices for the activities that the Kewpie Group will engage in.
They were revised from the targets announced in 2019 to reflect the social situation we now face in FY2021.
In terms of “Effective Use and Recycling of Resources,” we have added the reduction and reuse of plastic waste as a target to our existing initiatives.
In terms of “deal with climate change,” our efforts to contribute to and carry out appropriate countermeasures aimed at mitigating the climate crisis led to adjusting our targets. This will be done by revising our manufacturing processes, formulating plans to use renewable energy, promoting modal shifts, and coordinating with agricultural goods procurement.
Through our Group Philosophy and Group Policies, our entire value chain will work together to strive to achieve these sustainability targets.

Sustainability Targets and Performance

Material Issues Initiative Theme Indicators FY2021
Related SDGs
Contributing to Food Culture and Health Contribution to extending healthy life expectancy Health Initiatives
  • As a food partner for every person:
  • Contribute to achieving a vegetable intake target of 350 grams per day
  • Promote a boost in egg consumption in order to contribute to increasing protein intake
Mental and physical health support for children Contributing to Society through Food Number of children's smiles via our activities
(cumulative since FY2019)
221 thousand children At least 400 thousand At least 1 million
Effective Use and Recycling of Resources Elimination and effective utilization of food loss Effective Use of Resources Food waste reduction rate (compared to FY2015) Indicators from FY2022 onward At least 50% At least 65%
Effective utilization rate of unused portions of vegetables Main vegetables: Cabbage, etc. 62.1% At least 70% At least 90%
Reduction rate in volume of product waste (compared to FY2015) 61.3% At least 60% At least 70%
Reduction and reuse of plastic emissions Environmentally Friendly Products Reduction rate in volume of plastic waste (compared to FY2018) TBA (under calculation) At least 8% At least 30%
Sustainable use of water resources Sustainable Use of Water Water usage (basic unit) reduction rate (compared to FY2020) Indicators from FY2022 onward At least 3% At least 10%
Deal with Climate Change Reduction of CO2 emissions Initiatives on Global Warming Reduction rate in CO2 emissions (compared to FY2013) 23.4% At least 30% At least 50%
Sustainable Procurement Promotion of sustainable procurement Procurement Initiatives Promote Fundamental Policy for Sustainable Procurement in cooperation with business partners
Respect for Human Rights Respect for Human Rights Initiatives for Respect for Human Rights Promote the Kewpie Group Human Rights Policy to respect the human rights of all people involved in our business

Note: In light of conditions in FY2021, a portion of this content has been revised. In addition, the “Food waste reduction rate” indicator also includes the “effective utilization rate of unused portions of vegetables.”

Promoting Awareness Among Employees

We believe the creation of a sustainable society and sustainable corporate growth requires each and every employee to understand and empathize with our ideas and policies.

In-House Bulletins

We use publications such as integrated reports and books on communication to educate employees. We also disseminate information on sustainability via in-house tools such as the Kewpie Group newsletter “iQP” and the sustainability email newsletter “NewS.”

Kewpie Group Official Blog

Launched in March 2007 to communicate our social and environmental initiatives to the public, Kewpie Group Official Blog (formerly known as the CSR Blog) aims to make the concept of sustainability resonate with each and every employee through articles written by employees actually working within the group.

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