Site Policy

Use of the Website

Please read and agree to the Terms of Use (hereinafter referred to as the “Terms of Use”) before using the Website (hereinafter referred to as the “Website”) operated by Kewpie Corporation (hereinafter referred to as “Kewpie”). Your use of the Website shall be deemed your agreement of all the following terms and conditions. Please note that the content of the Terms of Use may be changed at any time, without any prior notice.

1. Copyright and trademark rights

(1) Copyright to any and all images, text, audio, video, programs, or other information on the Website (hereinafter referred to as “Content”) belongs to Kewpie. However, if copyright holders other than Kewpie exist, copyright shall, in principle, belong to the respective authors of the Content. You are only allowed to use the Content for personal, non-commercial use or in the ways permitted under the Copyright Act. Unauthorized use of the Content (including but not limited to duplication, alteration, or use on other websites, on social networking services, or in printed matter) is strictly prohibited.

(2) With regard to information posted by the user on the Website message board, etc., or provided in response to questionnaires or provided at the time of making an application, please understand that, with the exception of personal information, Kewpie reserves the right to freely make use and secondary use of this information, without prior notification.

(3) Trademarks (logos, etc.) used on the Website are protected by the Trademark Act, the Unfair Competition Prevention Act, and other laws related to the protection of intellectual property rights.

2. Disclaimer

Due caution is exercised in the creation and management of all information that is posted on the Website, but Kewpie makes no guarantee with regard to the accuracy, completeness, or usefulness of said information.
Further, Kewpie assumes no liability for any damage that may be incurred by the user as a result of using the Website, and assumes no liability for any failures of software or hardware or any other damage arising from the use of the Website.
Please be aware that Kewpie may suspend or cease the operation of the Website, without any prior notice.

3. Operating environment

Recommended browsers

The following operating environment is recommended when using the Website.


  • Edge latest version
  • Google Chrome latest version
  • Firefox latest version
  • Safari latest version


  • Google Chrome latest version
  • Safari latest version


The Website includes content that uses JavaScript. If your browser does not have JavaScript enabled, the content may not work properly, or may not be displayed correctly. We recommend that, when using the Website, you make sure that JavaScript is enabled in your browser.

4. Information security

Kewpie is deeply aware of the importance of information security on networks, and works to ensure information security.
Also, in addition to our efforts to prevent information security failures, in the unlikely event of an incident related to information security, we will implement emergency measures to minimize loss, investigate the cause of the incident, and then implement recurrence prevention measures.
Personal information contained in the Website is handled in accordance with our separately prescribed “Privacy Policy.”

5. Users’ ideas and suggestions

At Kewpie, we pursue every possible avenue to ensure that the valuable comments of our users are put to use in the development of ever better products and services. However, unless specifically requested by Kewpie, please understand that we cannot accept users’ ideas, concepts, or other suggestions (hereinafter referred to as “User Suggestions”) regarding new products, designs, marketing, product naming, or advertising and publicity.

The foregoing notwithstanding, User Suggestions are handled as described below.

  • We accept no obligation to review, evaluate, or adopt User Suggestions.
  • We assume no liability or responsibility to maintain confidentiality with regard to any User Suggestions.
  • Regardless of whether any of Kewpie’s products, services, or ideas resemble a User Suggestion in whole or in part, we accept no obligation to pay any consideration to said user.

6. Cookies

Please refer to the Company’s Cookies Policy with regard to handling of cookies.

7. AudienceOne opt-out

The Website uses the data management platform AudienceOne, managed by D.A.Consortium Inc. (hereinafter referred to as “DAC”), in order to display more effective advertising. The cookie technology employed by this platform is used to accumulate information such as Internet users’ site browsing histories. This information, known as “informative data,” is used to analyze users’ interests and preferences for the sole purpose of providing more effective advertising. It is not used for any other purpose or to gather any personal information. If you wish to block the use of informative data, please follow the link below and carry out the opt-out procedures.

8. Analysis of access information

The Website uses Google Analytics to understand fluctuations in our users’ access statuses, and for the improvement of the site, gathers access logs in a manner that cannot identify individual users, while at the same time issuing cookies and analyzing access data.
For details on Google Analytics and Google’s privacy policy, please follow the links below.

9. External links to the Website

In principle, links may be added to the Website without permission. However, we categorically refuse links from sites that are deemed contrary to public order and standards of decency, or are illegal. When creating a link, please indicate clearly that the link is to the Website.

10. Governing laws and court of jurisdiction

  • (1) The interpretation and operation of the Website and the Terms of Use shall be governed by the laws of Japan.
  • (2) In the event of any dispute concerning the Website or the Terms of Use, the Tokyo District Court shall be the exclusive court of jurisdiction in the first instance.
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