Since the Kewpie Group’s founding in 1919, we have maintained an unwavering insistence that good products begin with good ingredients, while earnestly upholding an attitude of honesty and integrity as a Company that handles food items. We have always made efforts to create products with these ideals in mind.
To earn customer trust and ensure the long-term survival of the Company, the Kewpie Group continues to observe our founder’s doctrine, to “act on moral principles, strive for originality and ingenuity, and looking after parent’s well being,” as well as his belief that if we make sincere efforts with humility “the world is fairer than you imagine.”
Our mission is to contribute to society by delivering value to customers through our products and services. To fulfill this mission, we place value on a corporate culture that enables the Company to grow alongside its employees as they realize joy through work. Looking back on Kewpie’s history, the first products we launched in Japan, which included mayonnaise, dressings and meat sauce, have grown and taken root in the market. Additionally, we have proactively proposed delicious ideas for eating vegetables and consuming protein through egg products. These efforts reflect our desire to contribute to the rich food culture and healthy eating habits of our customers. We will continue making proposals focused on the future of our customers with the aim of creating healthy food cultures throughout the world.
For many years, Kewpie has also been engaged in dietary education and other social activities as a “supporter for bringing smiles to children” aimed at creating a society filled with children’s smiles. Further, as our corporate activities are supported by the blessings of nature, we will make earnest efforts toward climate change prevention, environmental conservation and the effective use of resources to bequeath a sustainable society to the next generation.
The joy of eating also includes emotional values such as the warmth of those who prepared the food and the sense of bonds with other people. Guided by our corporate message “love around the kitchen table,” we will contribute to global food culture and health through great taste, empathy and uniqueness. At the same time, we will strive to be a leading company focused on transmitting the appeal of salads and egg products throughout the world.
President and Chief Executive Corporate Officer