History of Our Social and Environmental Activities

Year Social Activities Environmental Activities
1956   Began sun-drying eggshells and selling them to farms as soil conditioner
1960 Started sponsorship of the Bellmark educational aid foundation  
1961 Started Open Kitchen factory tours  
1962 Began broadcasting “Kewpie Three-Minute Cooking”  
1963   Started reducing waste materials as part of streamlining
1969   Installed equipment for crushing and drying eggshells (Former Sengawa Factory)
1971   Introduced activated sludge water treatment facilities (installed in all factories by 1975)
1973 Launched the monthly magazine Kewpie News to spread food and health knowledge  
1975 Began distributing videos on dietary life  
1978 Began cosponsorship of the JCA Mothers’ Chorus Festival (organized by the Japan Choral Association and the Asahi Shimbun Company)  
1980 Began cosponsorship of the Naha Mothers’ Chorus Festival (now the Okinawa Mothers’ Chorus Festival)  
1981   Began selling eggshells as source of calcium for food products (achieved by developing membrane-removal technology and sold under the product name Calhope)
1984 Started running food-themed seminars  
1991   Established Environmental Issue Investigation Committee (Chair: General Manager of Production Division)
  Processed eggshell membrane and began selling it as a raw ingredient for cosmetics
1992   Reduced container bulk (introduced lightweight round bottle for dressings, etc.)
1993   Established system for group companies to conduct mutual safety and environmental checks
1997   Appointed an officer in charge of environmental management and established Environmental Measures Office
  Reorganized environmental organizations and established Environmental Committee to include all group companies (Chair: officer in charge of environmental management)
  Launched umami condiment using eggshell membrane as an ingredient (Product name: Ransho).
Note:This product has been discontinued.
1998   Set standards for assessing environmental impact of containers and packaging
  Set basic principles for green purchasing, and developed and began operating guidelines for use of printer paper, etc.
  Formulated basic policy for environmental conservation (set goals for each division and embarked on activities)
2000   Reduced bulk of mayonnaise containers and cardboard boxes, eliminated use of packaging partitions, etc.
  Itami Factory obtained ISO14001 certification
  Began cosponsoring and donating to the Kiritappu Wetland National Trust , an NPO
2001   Started publishing Environmental Report
  Goka Factory obtained ISO14001 certification
  Developed Group Environmental Management Manual
2002 Started Mayonnaise Classes Abolished waste incinerators at all Kewpie factories
Established the Toichiro Nakashima Memorial endowed health food science course at graduate school of the Tokyo University of Fisheries (now Tokyo University of Marine Science and Technology) Achieved 100% recycling rate for waste at Goka Factory
2003   Achieved 100% recycling rate for waste at all Kewpie factories
2004 Kewpie News awarded top prize in the 4th “Excellent Material Awards concerning Consumer Education for Companies and Organizations" (organized by the National Institute on Consumer Education) Tosu Factory obtained ISO14001 certification
2005 Appointed officer in charge of CSR, reorganized Environmental Measures Office into Social & Environmental Promotion Office Nakagawara Factory obtained ISO14001 certification
Started publishing Environmental and Social Report (added information on social activities to Environmental Report)
2006 Began cosponsorship of the Shibuya Music Scramble festival Joined the Japanese Government’s “Team Minus 6%” global warming prevention initiative
  Joined the “Container and Packaging Diet Declaration” initiative promoted by eight local governments
Began publishing the Social and Environmental Report (increased content relating to social contribution initiatives and published print and online versions)
2007 Began supporting food bank activities Fujiyoshida Factory obtained ISO14001 certification
Launched social and environmental blog Started Kewpie Forest conservation activities in Fujiyoshida, Yamanashi Prefecture, in the aim of fostering water sources
2008 Launched QPeace donation-matching scheme Reduced inks used for printing on cardboard boxes from 39 colors to 18 standard colors
Social and environmental blog won Goo Environmental Award (blog category)
2009 Restructured Social & Environmental Promotion Office and Legal and Intellectual Property Office to form CSR Promotion Division and reorganized Social & Environmental Promotion Office as Social & Environmental Promotion Department
Established “Mayonnaise Factory” activity at the KidZania Koshien activity park Introduced Toyota Prius hybrid cars into sales fleet
2010 Launched “Kazoku de Wakuwaku Cooking” (exciting family cooking) classes with guest chef Kiyomi Mikuni  
2011 Won Minister of Agriculture, Forestry and Fisheries Prize in the CSR category of the 32nd Food Industry Excellent Company Award  
Began five-year program of donations to educational support activities in areas affected by the Great East Japan Earthquake conducted by the Bellmark educational aid foundation  
2012 Restructured Social & Environmental Promotion Department and Public Relations Office to form the Public Relations and CSR Division
Began production and publication of picture books for children (one volume per year published until 2016)  
Opened the Aohata Jamdeck visitor facility at the Aohata Jam Factory  
2013 Established the “Food for Health” endowed research department at Ochanomizu University Joint initiative by Kato Sangyo Co., Ltd., K.R.S. Corporation, and Kewpie to promote and expand green distribution won a Green Partnership Council special award
Started cosponsorship of All-Japan Elementary School Dance Competition Installed solar power generation facilities at K.R.S. Corporation’s Matsudo Sales Office and Itami No. 3 Sales Office, and Kpack Co., Ltd.
Aohata Corporation entered into comprehensive partnership agreement with the Hiroshima prefectural government Started 2nd stage of Kewpie Forest activities
2014 Opened Mayoterrace visitor facility at Sengawa Kewport Exhibited sample uses of eggshells in the Ministry of the Environment’s “Fun to Share” booth at the EcoPro 2014 trade fair for eco-products
  Installed solar power generation facilities at K.R.S. Corporation’s Tokorozawa distribution center and Kewpie Jyozo Co., Ltd.’s Shiga Factory
  Joined the “Container and Packaging Diet Declaration” initiative promoted by nine local governments. Showcased products with lightweight containers via a campaign run by 75 supermarkets in the Kanto region.
  Began production of livestock feed for pigs from potato peel (chiefly potato skin and sprouts)
2015 Social & Environmental Promotion Department reorganized to form the CSR Department
  Started promoting modal shift for long-distance transport (500 km or more)
  Extended expiry dates for some packaged salad products
  Installed solar power generation facilities at Green Factory Center and Fujiyoshida Kewpie Co., Ltd.
2016 Signed a Shibuya Social Action Partner agreement with the municipal government of Shibuya Ward Extended expiry dates for some sizes of Kewpie Mayonnaise and Kewpie Half Salad Dressing (to reduce food waste)
  Started 3rd stage of Kewpie Forest activities
  Kewpie Kobe factory began operation based on the concept of halving energy use
  Installed solar power generation facilities at Enshu Delica Co., Ltd.* and the Goka Factory
*now the Salad Club, Inc. Enshu Factory
2017 Staged a CSR display at the General Meeting of Shareholders
Established CSR Committee and restructured Environment Committee to form an organization that promotes overall CSR activities including food education and social contribution
Drew up CSR priorities
Started Open Kitchen factory tours at Kewpie Kobe factory Expanded solar power generation facilities at Green Factory Center
Established the Kewpie Mirai Tamago Foundation (*Since April 1, 2019, switched to a Public Interest Incorporated Foundation) Fujiyoshida Kewpie won Facility Excellence Award in the FY2016 Kanto Region Electricity Usage Rationalization Committee Chairman’s Awards
Kewpie Mirai Tamago Foundation convened 1st Summit on Creating Meaningful Spaces in which Children Can Relax and Gain a Stronger Sense of Belonging in Regions Aprons dyed with vegetable residue from factory processes (food textiles) adopted for use in Mayonnaise Classes
  Green Message Co., Ltd. started making silage from vegetable residue
2018 Certified under the 2018 Health and Productivity Management Organization Recognition Program (“White 500” category for large organizations) Formulated Kewpie Group Fundamental Policy for Sustainable Procurement
Certified under the Platinum Kurumin program recognizing organizations that support child-raising Kewpie changed expiration labelling from year/month/day to year/month (on retort pouches for the Yasashii Kondate commercial nursing food series) for the first time
Entered into comprehensive partnership agreement with the Hiroshima prefectural government (to engage in local production/local consumption initiatives, dietary education, health promotion, etc.) Switched from glass containers to plastic bottles for Kewpie dressing (Reduced greenhouse gas emissions by around 20% in raw ingredient procurement, container production, and container transport)
Established the “Aichi Minna no Salad” Executive Committee (supporting an increase in vegetable consumption for Aichi residents) Installed solar power generation facilities at Kewpie (Thailand) Co., Ltd.
  Kewpie, Lion Corporation , and Japan Pallet Rental Corporation, three companies from different industries, launched a joint-route transportation scheme
  Kewpie Corporation and Green Message Co., Ltd. receive the Prime Minister’s Prize for the FY2018 3Rs (Reduce, Reuse, and Recycle) Promotion Merit Awards.
(promotion of upcycling of unused parts of vegetables)
  Received the FY2018 Excellent Green Logistics Partnership Award from the Ministry of Land, Infrastructure, Transport and Tourism
  Joined the RSPO*

(*RSPO: Roundtable on Sustainable Palm Oil)

2019 FY2019 Health and Productivity Management Outstanding Organizations Recognition Program (White 500) Certified for the 2nd consecutive year Achieved 100% use of unused vegetable parts (Salad Club Enshu Factory)
Reached 100,000 total people attending Mayonnaise Classes (remote visits) Recycled plastics used in outer packaging for Kewpie Dressing stick-type
“Kewpie Smile Concert,” a centennial anniversary celebration, held at 10 day cares, kindergartens, and nursing facilities across Japan Kewpie, Sunstar Inc., and Japan Pallet Rental Corporation launched a tri-company initiative to share truck and sea shipments (between Kansai and Kyushu)
Kewpie Corporation and Kewpie Egg Corporation receive the Minister of Agriculture, Forestry and Fisheries Award for the FY2019 3Rs (Reduce, Reuse, and Recycle) Promotion Merit Awards.
(campaign to increase added value of egg shells and contributions to society)
Kewpie Corporation and Green Message Co., Ltd. receive the Ministry of Agriculture, Forestry and Fisheries’ Food Industry Affairs Bureau’s Top Award in the Sixth Food Industry Mottainai (Reducing Wastefulness) Awards
(promoting upcycling using unused parts of vegetables)
Comprehensive partnership agreement with Yamagata Prefecture (promoting the revitalization of the region and increasing residents’ quality of life)  
Kewpie Corporation received 2nd place in the IT Japan Award 2019 for efforts to use AI in the raw material inspection system  
Kewpie Corporation wins the grand prize in the Deep Learning Business Awards for the use of deep learning in AI raw material inspection systems (organized by Nikkei x TECH)  
2020

*As of the end of July 2020

A reorganization establishes the Sustainability Promotion Department (formerly CSR) inside the Management Promotion Division
Established a Sustainability Committee (formerly CSR Committee) chaired by the director in charge of sustainability
The CSR website changed its name to the Sustainability Website
FY2020 Health and Productivity Management Outstanding Organizations Recognition Program (White 500) Certified for the 3rd consecutive year Solar power generation equipment installed at the Shunsai Deli Co. Ltd. Akishima site
Kewpie Corporation and Kewpie Egg Corporation receive the Ministry of Agriculture, Forestry and Fisheries’ Food Industry Affairs Bureau’s Top Award in the Seventh Food Industry Mottainai (Reducing Wastefulness) Awards
(on the exploration in value of eggshells and eggshell membranes and contributions to food and health)
Developed initiatives for 100% effective use of unused vegetable parts
(Salad Club Mihara Factory and Salad Club Maniwa Factory)
Kewpie Corporation received the Minister of Agriculture, Forestry, and Fisheries Award in the 2nd Japan Open Innovation Prize for use of AI in raw material inspection system  

Covers Kewpie Corporation and the Kewpie Group

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