History of Our Social and Environmental (CSR) Activities

Timeline of Environmental Conservation, Social, and Cultural Initiatives

Year Environmental Conservation Initiatives Dietary Education/Social Contribution/Cultural Initiatives
1956 Began sun-drying eggshells and selling them to farms as soil conditioner  
1960   Started sponsorship of the Bellmark educational aid foundation
1961   Started Open Kitchen factory tours
1962   Began broadcasting “Kewpie Three-Minute Cooking”
1963 Started reducing waste materials as part of streamlining  
1969 Installed equipment for crushing and drying eggshells (Former Sengawa Factory)  
1971 Introduced activated sludge water treatment facilities (installed in all factories by 1975)  
1973   Launched the monthly magazine Kewpie News to spread food and health knowledge
1975   Began distributing videos on dietary life
1978   Began cosponsorship of the JCA Mothers’ Chorus Festival (organized by the Japan Choral Association and the Asahi Shimbun Company)
1980   Began cosponsorship of the Naha Mothers’ Chorus Festival (now the Okinawa Mothers’ Chorus Festival)
1981 Began selling eggshells as source of calcium for food products (achieved by developing membrane-removal technology and sold under the product name Calhope)  
1984   Started running food-themed seminars
1991 Established Environmental Issue Investigation Committee (Chair: General Manager of Production Division)  
Processed eggshell membrane and began selling it as a raw ingredient for cosmetics  
1992 Reduced container bulk (introduced lightweight round bottle for dressings, etc.)  
1993 Established system for group companies to conduct mutual safety and environmental checks  
1997 Appointed an officer in charge of environmental management and established Environmental Measures Office  
Reorganized environmental organizations and established Environmental Committee to include all group companies (Chair: officer in charge of environmental management)  
Launched umami condiment using eggshell membrane as an ingredient (Product name: Ransho).
Note:This product has been discontinued.
1998 Set standards for assessing environmental impact of containers and packaging  
Set basic principles for green purchasing, and developed and began operating guidelines for use of printer paper, etc.  
Formulated basic policy for environmental conservation (set goals for each division and embarked on activities)  
2000 Reduced bulk of mayonnaise containers and cardboard boxes, eliminated use of packaging partitions, etc.  
Itami Factory obtained ISO14001 certification  
Began cosponsoring and donating to the Kiritappu Wetland National Trust , an NPO  
2001 Started publishing Environmental Report  
Goka Factory obtained ISO14001 certification  
Developed Group Environmental Management Manual  
2002 Abolished waste incinerators at all Kewpie factories Started Mayonnaise Classes
Achieved 100% recycling rate for waste at Goka Factory Established the Toichiro Nakashima Memorial endowed health food science course at graduate school of the Tokyo University of Fisheries (now Tokyo University of Marine Science and Technology)
2003 Achieved 100% recycling rate for waste at all Kewpie factories  
2004 Tosu Factory obtained ISO14001 certification Kewpie News awarded top prize in the 4th “Excellent Material Awards concerning Consumer Education for Companies and Organizations" (organized by the National Institute on Consumer Education)
2005 Nakagawara Factory obtained ISO14001 certification Appointed officer in charge of CSR, reorganized Environmental Measures Office into Social & Environmental Promotion Office
Started publishing Environmental and Social Report (added information on social activities to Environmental Report)
2006 Joined the Japanese Government’s “Team Minus 6%” global warming prevention initiative Began cosponsorship of the Shibuya Music Scramble festival
Joined the “Container and Packaging Diet Declaration” initiative promoted by eight local governments  
Began publishing the Social and Environmental Report (increased content relating to social contribution initiatives and published print and online versions)
2007 Fujiyoshida Factory obtained ISO14001 certification Began supporting food bank activities
Started Kewpie Forest conservation activities in Fujiyoshida, Yamanashi Prefecture, in the aim of fostering water sources Launched social and environmental blog
2008 Reduced inks used for printing on cardboard boxes from 39 colors to 18 standard colors Launched QPeace donation-matching scheme
Social and environmental blog won Goo Environmental Award (blog category)
2009 Restructured Social & Environmental Promotion Office and Legal and Intellectual Property Office to form CSR Promotion Division and reorganized Social & Environmental Promotion Office as Social & Environmental Promotion Department
Introduced Toyota Prius hybrid cars into sales fleet Established “Mayonnaise Factory” activity at the KidZania Koshien activity park
2010   Launched “Kazoku de Wakuwaku Cooking” (exciting family cooking) classes with guest chef Kiyomi Mikuni
2011   Won Minister of Agriculture, Forestry and Fisheries Prize in the CSR category of the 32nd Food Industry Excellent Company Award
  Began five-year program of donations to educational support activities in areas affected by the Great East Japan Earthquake conducted by the Bellmark educational aid foundation
2012 Restructured Social & Environmental Promotion Department and Public Relations Office to form the Public Relations and CSR Division
  Began production and publication of picture books for children (one volume per year published until 2016)
  Opened the Aohata Jamdeck visitor facility at the Aohata Jam Factory
2013 Joint initiative by Kato Sangyo Co., Ltd., K.R.S. Corporation, and Kewpie to promote and expand green distribution won a Green Partnership Council special award Established the “Food for Health” endowed research department at Ochanomizu University
Installed solar power generation facilities at K.R.S. Corporation’s Matsudo Sales Office and Itami No. 3 Sales Office, and Kpack Co., Ltd. Started cosponsorship of All-Japan Elementary School Dance Competition
Started 2nd stage of Kewpie Forest activities Aohata Corporation entered into comprehensive partnership agreement with the Hiroshima prefectural government
2014 Exhibited sample uses of eggshells in the Ministry of the Environment’s “Fun to Share” booth at the EcoPro 2014 trade fair for eco-products Opened Mayoterrace visitor facility at Sengawa Kewport
Installed solar power generation facilities at K.R.S. Corporation’s Tokorozawa distribution center and Kewpie Jyozo Co., Ltd.’s Shiga Factory  
Joined the “Container and Packaging Diet Declaration” initiative promoted by nine local governments. Showcased products with lightweight containers via a campaign run by 75 supermarkets in the Kanto region.  
Began production of livestock feed for pigs from potato peel (chiefly potato skin and sprouts)  
2015 Social & Environmental Promotion Department reorganized to form the CSR Department
Started promoting modal shift for long-distance transport (500 km or more)  
Extended expiry dates for some packaged salad products  
Installed solar power generation facilities at Green Factory Center and Fujiyoshida Kewpie Co., Ltd.  
2016 Extended expiry dates for some sizes of Kewpie Mayonnaise and Kewpie Half Salad Dressing (to reduce food waste) Signed a Shibuya Social Action Partner agreement with the municipal government of Shibuya Ward
Started 3rd stage of Kewpie Forest activities  
Kewpie Kobe factory began operation based on the concept of halving energy use  
Installed solar power generation facilities at Enshu Delica Co., Ltd.* and the Goka Factory
*now the Salad Club, Inc. Enshu Factory
2017 Staged a CSR display at the General Meeting of Shareholders
Established CSR Committee and restructured Environment Committee to form an organization that promotes overall CSR activities including food education and social contribution
Drew up CSR priorities
Expanded solar power generation facilities at Green Factory Center Started Open Kitchen factory tours at Kewpie Kobe factory
Fujiyoshida Kewpie won Facility Excellence Award in the FY2016 Kanto Region Electricity Usage Rationalization Committee Chairman’s Awards Established the Kewpie Mirai Tamago Foundation
Aprons dyed with vegetable residue from factory processes (food textiles) adopted for use in Mayonnaise Classes Kewpie Mirai Tamago Foundation convened 1st Summit on Creating Meaningful Spaces in which Children Can Relax and Gain a Stronger Sense of Belonging in Regions
Green Message Co., Ltd. started making silage from vegetable residue  
2018 Formulated Kewpie Group Fundamental Policy for Sustainable Procurement Certified under the 2018 Health and Productivity Management Organization Recognition Program (“White 500” category for large organizations)
Kewpie changed expiration labelling from year/month/day to year/month (on retort pouches for the Yasashii Kondate commercial nursing food series) for the first time Certified under the Platinum Kurumin program recognizing organizations that support child-raising
Switched from glass containers to plastic bottles for Kewpie dressing Entered into comprehensive partnership agreement with the Hiroshima prefectural government (to engage in local production/local consumption initiatives, dietary education, health promotion, etc.)
Reduced greenhouse gas emissions by around 20% in raw ingredient procurement, container production, and container transport)  
Installed solar power generation facilities at Kewpie (Thailand) Co., Ltd.  
Kewpie, Lion Corporation , and Japan Pallet Rental Corporation, three companies from different industries, launched a joint-route transportation scheme  

Covers Kewpie Corporation and the Kewpie Group

Back to Top