In the 1910s, Kewpie founder Toichiro Nakashima traveled to the United Kingdom and the United States as an overseas intern for what was at that time the Japan Department of Agriculture and Commerce. He returned to Japan having developed a fascination with the delicious flavor of orange marmalade and nutritional value of mayonnaise used in potato salad. In 1925, based on his desire to “help improve the physiques and health of Japanese people by making delicious, nutritious mayonnaise so widely available that it becomes a daily necessity,” the Company launched KEWPIE Mayonnaise, a highly nutritious egg-yolk type mayonnaise.
Since its founding in 1919, Kewpie has continued to value our founder's “desire to contribute to the health of customers.” Going forward, we will continue to honor this founding ambition with the aim of becoming a Group contributing to the food culture and health of the world through “great taste, empathy, and uniqueness.”
Shokuhin Kogyo Co., Ltd. (predecessor of Kewpie Corporation) established to manufacture sauces mainly.
KEWPIE Mayonnaise, the first
The early KEWPIE Mayonnaise bottle on sale
Advertisement for KEWPIE Mayonnaise sales launch published in a 1925 edition of The Canners Journal
Kidoen Corporation (presently AOHATA Corporation) established.
AOHATA Marmalade launched.
Shipment of KEWPIE Mayonnaise reaches nearly 100,000 cases (approximately 500 tons).
KEWPIE Mayonnaise production halted due to difficulties in obtaining the ingredients during the war.
Production of KEWPIE Mayonnaise resumed.
Shokuhin Kogyo Co., Ltd. renamed Kewpie Corporation.
KEWPIE Mayonnaise in plastic bottle packaging launched.
KEWPIE French Dressing, the first Japanese-made dressing,
KEWPIE Mayonnaise in plastic bottle
KEWPIE French Dressing (Red)
KEWPIE Meat Sauce, the first Japanese-made canned
KEWPIE Meat Sauce
KEWPIE Baby Food launched (in cans).
KEWPIE Baby Food
Factory tours (currently known as “Open Kitchen”) started.
Nishifu Industories Co., Ltd. (presently Kewpie Jyozo Co., Ltd.) to manufacture vinegar used exclusively for KEWPIE Mayonnaise established.
“Kewpie Three-minute Cooking” TV show airs.
KEWPIE Oriental Dressing, Japan's first soy-sauce-based
KEWPIE Oriental Dressing
Kewpie Warehouse Transport Co., Ltd. (presently K.R.S. Corporation) established.
|1969||Full-scale sales of products for food service market through San-ei Provisions Co., Ltd.|
Listed on the Tokyo Stock Exchange Second Section.
AOHATA 55 Orange Marmalade, the first Japanese-made
AOHATA 55 Orange Marmalade
Marketing functions transferred from NAKASHIMATO CO., LTD. to Kewpie Corporation.
Promoted to the First Section of the Tokyo Stock Exchange.
Kewpie & Blue Flag Group Overseas Division set up.
Deria Foods Co., Ltd. established to expand into the ready-to-eat market with delicatessen products specializing in salads.
Kewpie Egg Corporation established.
* In 2018, Kanae Foods Co., Ltd. merges with Kewpie Egg Corporation.
Entry into Fine Chemical market.
Q&B FOODS, INC. (California, USA) established.
JANEF Non-oil Dressing, Japan's first non-oil dressing,
JANEF Non-oil Dressing
Thai Q.P. Co., Ltd. (presently KEWPIE (THAILAND) CO., LTD.) established.
* In 2009, operations of Thai Q.P. Co., Ltd. transferred to KEWPIE (THAILAND) CO., LTD.
KEWPIE Half launched.
BEIJING KEWPIE CO., LTD. established.
KEWPIE Tasty Japanese Dressing and KEWPIE Tasty
KEWPIE Tasty Dressing
Salad Club, Inc. established to manufacture and sell
KEWPIE Yasashii Kondate launched.
KEWPIE Yasashii Kondate
KEWPIE Deep-roasted Sesame Dressing launched.
KEWPIE Deep-roasted Sesame Dressing
Overseas business actively developed, including establishment of additional bases in China and Southeast Asia.
Sengawa Kewport (Chofu-city, Tokyo), a multi-use facility for Kewpie Group R&D and administrative offices, established.
Mirai Tamago (Fuchu-city, Tokyo), a group training center to promote human resource development, set up.
Shibuya Head Office (Shibuya-ku, Tokyo) rebuilt, which then designated as a base of operation for head office and sales divisions.
Kewpie Mirai Tamago Foundation established to contribute to society through food.
Kansai Kewport (Itami-city, Hyogo), an integrated production, sales and distribution base in Western Japan for chilled processed food products, established.
* For details, please see “kewpie's Progress and Future”