2030 VISION and
Medium-Term Management Plan
2030 VISION
Kewpie Group has inherited the founder's desire to "contribute to the health of our customers" and has set forth 2030 VISION.
As we celebrate the 100th anniversary of KEWPIE MAYONNAISE, we will expand the salad culture cultivated in Japan globally, offering new food experiences and health benefits to customers around the world. At the same time, through the promotion of DX, including the use of AI, and the evolution of our value chain, we will provide optimal products and services that meet the expectations of each individual.
We are supported by the blessings of society and nature. In order to pass on a sustainable society and global environment to future generations, we will create both social and economic value and achieve sustainable growth together with all our stakeholders.
Medium-Term Management Plan for FY2025-2028
Summary of the Medium-Term Management Plan
〜Change & Challenge〜
Improving management efficiency in mature markets and
accelerating investment in growth areas
Kewpie Group will evolve its value creation process by promoting five strategies to create social and economic value. To achieve an ROE of 8.5% or higher in fiscal year 2028, the company will implement management strategies that are mindful of the cost of capital and share price, aiming to balance growth investments with shareholder returns.
Evolution of the Value Creation Process
Economic value
ProfitabilityStructural reform of domestic business
- Portfolio transformation and SCM productivity improvement
- Expanding value creation through DX promotion
growth potentialAccelerating global expansion
- Expanding business area and enhancing brand value
- Building a foundation for global management
Social value
Contributing to Food Culture and Health
- Expanding opportunities for eating salads
Environmental considerations
- Plastic Reduction
- Reducing food loss
Expanding the Value of Human Capital
- Improving employee engagement
Management that takes into account the cost of capital and stock price.
Economic value
Capital efficiency
ROE of 8.5 percent or higher.
We prioritize capital efficiency and enhance our earning power.
Profitability
Domestic business profit margin of 8.0 percent or higher.
The figure for fiscal year 2024 is 7.2 percent.
We will improve profitability by restructuring our domestic operations.
growth potential
Overseas sales CAGR is over 10 percent.
We will enhance our growth potential by accelerating our global expansion.
- Net sales 600 billion yen
- Operating income of 45 billion yen, a margin of 7.5 percent.
- ROIC of 8.5 percent or higher
- Capital investment: 100 billion yen
Social value
Contributing to Food Culture and Health
Number of salads eaten is over 105 percent.
Compared to fiscal year 2024.
Environmental considerations
Plastic Reduction
Over 25 percent.
Compared to fiscal year 2018.
Reducing food loss
Over 63 percent.
Compared to fiscal year 2015.
Expanding the Value of Human Capital
Employee engagement score of 75 or higher.