Top Message
Kewpie Group has built trust and a strong track record by developing its business while refining its focus on "great taste, empathy, and uniqueness."
The current business environment remains uncertain due to factors such as the progression of global warming, rising geopolitical risks, and soaring raw material prices. However, we view these challenging times as opportunities for transformation, and in our 2025-2028 medium-term management plan, we will accelerate management efficiency improvements in mature markets and investment in growth areas.
For the Japanese domestic market, in addition to streamlining the supply chain and expanding the range of high-value-added products, we will also advance our efforts in the wellness sector. We will strengthen our connections with consumers, develop new products and services that cater to the individual needs of each person, and contribute to improving quality of life through food.
In our overseas operations, we will actively invest to expand profitability, which will be a major driver of our group's growth. Focusing on China, Southeast Asia, and North America, we will promote product development and marketing tailored to local food cultures, aiming to increase awareness and expand the "KEWPIE" brand.
Looking ahead to further future growth, we will focus our investments on five key areas: human capital, brand, research/technology development, IT and digital technologies, and sustainability, driving the creation of both social and economic value. Along with these initiatives, we will strive to enhance corporate value by further strengthening our management through improved capital efficiency, optimized resource allocation, and enhanced governance, with the aim of becoming the Kewpie Group that contributes to food culture and health around the world.
We would appreciate your continued support in the future.
Mitsuru Takamiya
Representative Director
President and Chief Executive Corporate Officer
Kewpie Corporation
キユーピー株式会社
代表取締役 社長執行役員






