Other Social Contribution Activities
QPeace Donation-Matching Scheme
The Kewpie Group introduced the QPeace donation-matching scheme in fiscal 2008 to encourage employees to donate to organizations addressing social issues. Recipient organizations are nominated by employees and decided by a selection committee made up of volunteers. In fiscal 2018 about 615 employees from 25 group companies participated in the scheme and donated to 15 social and environmental organizations dealing with children, the environment, and food. The scheme provides an opportunity for employees to take a greater interest in social issues.
How the QPeace Scheme Works
- 1.Employees nominate organizations they would like to support. Project members, who are employee volunteers, screen nominations and select recipients with the assistance of the secretariat.
- 2.Employees wishing to participate have donations deducted from their monthly remuneration in 100-yen units, and these donations go into the QPeace reserve.
- 3.The company matches the sum of donations in the reserve.
- 4.Donations are sent to each social/environmental organization.
The Bellmark campaign originated from the desire to provide an equal education for all children in a rich and prosperous environment.
Being sympathetic to the spirit of this campaign, the Kewpie Group has cosponsored the Bellmark educational aid foundation since its beginning in 1960 and cooperated in educational support activities for participating schools, etc.
We will continue to back this campaign, which supports a wide range of social education activities.
Kewpie Products and the Bellmark
Products displaying the Bellmark
Kewpie mayonnaise and dressings carry the Bellmark.
On the Kewpie Tasty series, the Bellmark is positioned on the cap-seal of the dressing, making it easy to peel off along the perforations.
Establishment of Endowed Research Department
On April 1, 2013, Kewpie established the “Food for Health” endowed research department at Ochanomizu University. This department conducts studies ranging from basic research on the roles and functions of food to developmental research into consumer applications, and aims to become a center for broad-based communication on the importance of food.
The Japanese diet is believed to be a factor behind Japan’s world-leading rank in tables of average life expectancy and healthy life expectancy. Using Japanese food as a base, the endowed research department studies ways of searching for food ingredients that help prevent lifestyle diseases and identifying their mechanisms of action, and publishes its findings globally. It also suggests healthy dietary habits based on research outcomes and shares information through public seminars, etc.
|Department name||Food for Health|
|Location||Industry-academia collaboration department, Ochanomizu University Academic Production|
|Endowment term||April 1, 2013 to March 31, 2020 (7 years)|