Contributing to Local Communities

Community Ties

The Kewpie Group cooperates with local governments to resolve community issues.

Shibuya Ward Initiatives

In December 2016 Kewpie signed a Shibuya Social Action Partner agreement with the municipal government of Shibuya Ward (the term of agreement runs to March 31, 2019). The aim of this comprehensive partnership agreement is work together to resolve community issues. Through this agreement, we will cooperate with Shibuya Ward on new initiatives and foster greater harmony with the local community.

Content of the Agreement

  • 1.Support to provide food education and resolve child poverty
  • 2.Support in the health promotion domain in a super-aging society
  • 3.Research and proposal of solutions to issues in the environmental domain (including food wastage)
  • 4.Support provision, planning, and development of communication initiatives to promote cultural and artistic endeavors
  • 5.Support for research and educational activities to achieve diversity
  • 6.Personnel exchange as part of human resource development and training programs

Hiroshima Prefecture Initiatives

Aohata Corporation entered into a comprehensive partnership agreement with the Hiroshima prefectural government in 2013. Under the partnership agreement it has engaged in a wide range of initiatives, including development of original local products (the Setouchi brand), tourism promotion, improvement of services for local residents, promotion of efforts to revitalize the regional economy, health promotion, food education, and enhancement of regional safety and security.

Content of the Agreement

  • 1.Promotion of the Setouchi brand and local products
  • 2.Tourism promotion and dissemination of prefectural government information
  • 3.Educational and cultural promotion
  • 4.Health promotion and food education
  • 5.Environmental measures and recycling
  • 6.Regional safety and security
  • 7.Support for people with disabilities
  • 8.Child-raising support
  • 9.Other efforts to enhance services for residents and invigorate regional society

Products registered under the Setouchi trademark

Fukushima Prefecture Initiatives

The Kewpie Sendai Branch Koriyama Sales Office runs a social contribution program on the theme of bringing smiles back to Fukushima’s dining tables, which goes beyond existing “Mayonnaise Classes” to focus on building a cycle of local consumption of vegetables produced in Fukushima and using that cycle to create new eating scenarios. In cooperation with the Fukushima Prefectural Headquarters of ZEN-NOH, the National Federation of Agricultural Cooperative Associations, and local farms, the office distributes seedlings of cucumbers, a vegetable for which Fukushima Prefecture is renowned, to local elementary schools and runs Mayonnaise Classes in the harvest season, providing children with the chance to experience eating cucumbers they have grown themselves accompanied by hand-made mayonnaise. As well as communicating the joy of food and the great taste of vegetables, this initiative promotes harmony with the local community.

Regional Clean-up Activities

We carry out voluntary clean-up activities in the areas around all of our facilities. Kewpie employees also take part in regular clean-ups of local riversides and shopping precincts.

Other Regional Initiatives

  • Easter events (in Itami, Hyogo Prefecture and elsewhere)
  • Fukushima Smile Project (Fukushima Prefecture)
  • Open Kitchen factory tours

Support for Disaster Recovery

Support for Earthquake Recovery in Kumamoto

When a major earthquake struck Kumamoto in April 2016, we contributed funds and supplies. Kewpie and Co-op Foods Co., Ltd. donated 20 million yen to Kumamoto Prefecture as emergency aid and cooperated with the Ministry of Agriculture, Fisheries and Forestry, local governments, and other organizations to supply nursing care food and baby food.

Support for Areas Affected by the Great East Japan Earthquake through the Bellmark Campaign

As part of our ongoing activities to support recovery from the Great East Japan Earthquake, in September 2011 Kewpie began donating to educational support activities for schools and children in disaster-affected areas conducted by the Bellmark educational aid foundation.

We provide these donations separately from the regular Bellmark campaign, and their use was restricted to educational support in disaster-affected areas. Initially we intended to make donations for three years, but after considering the status of reconstruction efforts, we extended this period by two years to August 2016. Over five years we donated a total of 140 million yen.

Educational Support Activities by Group Companies in Japan

As part of its educational support activities, Aohata Corporation delivers presentations and lectures and runs jam-making training in high schools and universities, as well as accepting student interns to provide them with a better understanding of the importance and challenges of work. Donations from Aohata have also formed the basis for establishing the Aohata Scholarship Fund in Takehara, Hiroshima Prefecture, where the company’s head office is located. This grant scheme awards scholarships to two new students each year.

Regional Contribution Activities by Overseas Group Companies

Kewpie (Thailand) Co., Ltd. budgets 2% of its profits for activities on the three themes of environment, support for children, and regional contribution. This initiative also aligns with the corporate policies of the Saha Group, our local joint venture partner. The company’s environmental activities include encouraging reduction of environmental load by promoting LED lighting, water recycling, and the use of biomass fuel, as well as ongoing tree-planting programs conducted with the local community to preserve water sources (18,000 trees were planted in fiscal 2017). Support for children includes school expense assistance for employees’ children and installation and maintenance of health and sanitation facilities such as cafeterias, toilets, and drinking water in nearby elementary schools. Regional contributions include support for improved living environments in partnership with the public health bureau, support for daycare centers, factory tours, and employee volunteer clean-up activities.

Tree-planting program

Upgrading of sanitary facilities
Left:Before upgrade Right:After upgrade

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