Initiatives for Work Style Reform and Work-Life Balance

Approach to Work Style Reform and Work-Life Balance

The Kewpie Group is pursuing the realization of a work-life balance through work style reform that will enable all of our employees to grow and lead rich lives. In fiscal 2017, as a “Working Style Innovation Challenge,” each division declared and engaged in its own targets for the creation of pleasant working environments and the improvement of productivity.

Basic measures at Kewpie (objectives set according to individual division’s circumstances)

  • Set no-overtime days
  • Meetings to finish by 5:00 p.m.
  • Do not make in-house inquiries after 5:00 p.m.
  • Total lights-out of office

Along with these basic measures, such as setting times for all lights in the office to be turned off, other measures, such as the introduction of flex-time and work-from-home, that suit the circumstances of each workplace have also been implemented, fostering an awareness and culture of the efficient use of time. As a result of these measures, in the five months since they were introduced, overtime hours were reduced by 13.3% compared to the same period last year.

Working Style Innovation Initiatives

Flexible work styles

The Shibuya and Sengawa Offices have pursued work styles that are not confined to particular times and places. These include the introduction of a “multiple free office” system, flex-time and work-from-home, and the active use of ICT. Flex-time and work-from-home were initially introduced on a trial basis and, after verification of their merits, they have been formally introduced and are being managed in line with the respective operations of the individual departments.

Improvement of office productivity

We are pursuing a range of initiatives to improve office productivity, including raising the quality of meetings, offering study sessions for computer skills, and sharing success stories among departments. To improve meeting quality, the Five Commandments of Meetings have been established and posted in all meeting rooms, and alarms have been installed to encourage an awareness of finishing meetings five minutes early.

Work Style Reform Initiatives

We hold diversity seminars to raise employees’ awareness for the realization of work style reform. In 2017, Takayuki Kawashima, Representative of KoDikara Nippon and Director of Fathering Japan, both non-profit organizations, spoke about “Achieving results by moving away from long working hours!!—Bosses, workplaces, and work styles in the coming era,” and Tsuneo Sasaki, Representative of Sasaki Tsuneo Management Research Co., Ltd., gave a lecture on “Time management that takes advantage of diversity—Anticipating a great age of caring for the elderly.”

Birth and parenting assistance initiatives

At Kewpie Corporation headquarters, production plants, and branches, employees returning to work after caring for children attend seminars and interviews with their supervisors before their return. In these interviews, the employees share their thoughts on work style and career development on their return and the supervisors convey their expectations of the returning employees. Regarding male employees taking parental leave, the sales divisions have declared a target of 100% and achieved rates of 80% or more in fiscal 2017. This movement is being expanded to other divisions, and now, 62.5% of male employees with new babies are taking parental leave company-wide at Kewpie Corporation.

Parental leave guide

Child-rearing support website

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