Initiatives for Empowering a Diverse Range of Talent
Initiatives for DE&I
The Kewpie Group's Approach to DE&I
The Kewpie Group positions Diversity, Equity & Inclusion (DE&I) as one of its key strategies for human capital management, and aims to achieve sustainable growth and contribute to society by leveraging the diverse values and capabilities of all employees. Based on this policy, we value dialogue between employees, provide opportunities for employees to understand and experience DE&I, create workplaces where a diverse range of employees can thrive, and devise career and learning schemes that give employees a sense of growth. To maximize the value of human capital, we respect Group employee individuality and motivation to grow, while striving to cultivate a corporate culture in which they can maximize their capabilities.
Fostering a Corporate Culture That Creates New Value
We will promote DE&I so that the diverse perspectives, capabilities, and skills of each and every employee will create new value that leads to the growth of the entire Group. We strive to create a culture that promotes psychological safety while encouraging employees to take on challenges to achieve their goals.
Diverse Human Resources Playing Active Roles
We conduct personnel exchanges within the Group to diversify individual skills and experiences. We also proactively recruit mid-career professionals to incorporate new perspectives from outside the company.
Surveys
Every year, we conduct a diversity engagement survey to gauge employee awareness. The survey results are fed back to each company and organization, and used to encourage employee engagement and foster a better organizational culture.
Seminars and Study Sessions
We are accelerating the promotion of diversity through seminars and study sessions in which Group employees participate.
In FY2024, we held universal manners certification exams in Shibuya and Sengawa, during which approximately 150 employees learned the appropriate mindset and behaviors for interacting with diverse people.
Involving Diverse Human Resources in Important Decision-Making
We employ the “KEEP20” initiative, in which over 20% of participants at important meetings comprise diverse human resources (in terms of age, gender, skills, and careers) to draw out different perspectives and stimulate discussions. This provides regular participants with new insights, and diversity participants with learning opportunities and exposure to management information and business decisions.
Allowing All Group Employees to Leverage Their Potential
Toward the Advancement of Female Employees
In FY2024, the ratio of female managers at Kewpie was 15.9%, and for the Kewpie Group (including overseas), 20.3%. We are aiming for a female manager ratio of 30% by 2030 at both Kewpie and the Kewpie Group. Women account for approximately half the Group's workforce, and their contributions will become increasingly important going forward. We will promote the utilization of a career-track system that does not require relocation, and the conversion of regional positions to career-track positions, while also focusing efforts on the creation of an environment in which motivated and capable female employees are properly evaluated and able to play active roles.
Important Human Resources Development Indices | FY2024 Results | FY2030 Target |
---|---|---|
Ratio of female managers (Kewpie only) |
15.9% | 30% |
Approach Toward the Employment of Persons with Disabilities
As it does for all its employees, the Kewpie Group aims to create an environment in which those with disabilities can demonstrate their potential and experience the joy of work and purpose.
In support of this aim, the employment of persons with disabilities is not undertaken at the Group level. Instead, each Group company, including Kewpie Corporation and Kewpie Ai Co., Ltd. (a special subsidiary), employs people with disabilities in their respective regions, thereby creating diverse employment opportunities in a broad range of communities.
Trends in the Ratio of Employment for Persons with Disabilities (percentage of total employees as of June 1, 2024)
2020 | 2021 | 2022 | 2023 | 2024 |
---|---|---|---|---|
3.59% | 3.72% | 3.78% | 3.66% | 3.74% |
Initiatives at Group Companies
The special subsidiary Kewpie Ai Co., Ltd. handles a wide range of operations, including in-house logistics, cleaning, and the production and distribution of marketing materials. Persons with disabilities make up 3.05% of employees (Kewpie Corporation + Kewpie Ai, as of June 1, 2024).
Besides supporting the hiring and retention of persons with disabilities, we are also proactive in seeking to create better communities and society. Some concrete examples include accepting internships for the employment of people with disabilities, providing speakers for universal design classes at elementary schools, interacting with special needs classes, and offering company tours.
Group companies are also hiring people with disabilities, mainly to work at plants, and they account for 3.74% of the Group's total workforce.
Initiatives for Human Resources Development
Approach to Human Resources Development
The Kewpie Group human resources policy, which serves as a guideline for its approach to human resource development, states that “we will engage with each individual's way of life and position the challenge of self-actualization as the driving force behind growth.”
To encourage each individual to play the leading role in their life, maintain mutual respect for the ways others live life, and strive to achieve self-realization through work, we are expanding various career support systems, specialized training, and self-development programs, including those listed below.
1. Self-Directed Career Checkups
2. Career Self-Declaration Scheme and In-House Recruiting System
3. Expansion of Self-Directed Learning (Skills Training, Personal Development Support)
To further enhance career-related interviews with key supervisors and subordinates, we introduced self-directed career checkups in FY2024. This system enables employees to thoroughly consider their career paths through career training and career consultation interviews with external, nationally certified professionals.
Additionally, employees can utilize the Career Self-Declaration Scheme and In-House Recruiting System to report their aspirations and desired career paths to the Company. We are also significantly expanding self-directed learning opportunities enabling employees to realize their desired career paths. Specifically, we systematized skills training, which teaches employees the basic skills required for their roles, and we provide environments in which they can autonomously and continuously acquire the skills necessary for their careers.
We will also continue to expand personal development support content encouraging each individual to achieve self-realization.
Through these initiatives, we are working to realize our human resources policy and develop human resources demonstrating maximum performance and increased engagement.


Kewpie Career Assistance Framework
Award Schemes
As a way to support our employees' active challenges and learning, and to encourage them to voice suggestions for the sake of the company's future, the Kewpie Group has established a variety of award schemes, including the President’s Award.
President's Award
An award recognizing employees who have produced outstanding results or contributed to society by leveraging the Group's technologies or by demonstrating ingenuity. The President's Award aims to create a corporate culture unique to the Kewpie Group.
Invention Award
An award recognizing employees who have acquired patents that greatly contribute to the company or lead to making social contributions.
Kewpie Research Paper Award
An award recognizing employees who have written papers that make suggestions for the company's future, based on the changes happening in the world or issues that employees face in their day-to-day lives.
This long-standing award, which has continued for over 50 years, also hopes to encourage self-improvement in employees as they write the papers.
Qualifications Award
The Qualifications Award was established to support the career of each and every employee and create a corporate culture that encourages independent learning. In addition to supporting the employees' further studies, the program also notifies applicants of which qualifications the company is particularly looking for, so that both employees and the company can grow hand in hand.
Initiatives for New Challenges
The Kewpie Group is actively engaged in initiatives that look to new challenges by promoting wide-ranging research and development of mayonnaise, dressings, eggs and vegetables, while also pursuing systems for the creation of innovations. While also taking advantage of outside help, we use Group cooperation to create new values and respond to the expectations of our stakeholders.
Kewpie Startup Program
We have established the Kewpie Start Up Program with the aims of realizing individual employees' ideas and creating new businesses. Participants in the program have the opportunity to form networks of mentors that transcend divisions, which will help them upgrade their skills and advance their careers.



Ideas from the Kewpie Start Up Program
Business Model | Description |
---|---|
Supplement containing acetic acid bacteria enzyme |
Our first product from the Kewpie startup program. This supplement contains acetic acid bacteria derived enzymes (alcohol dehydrogenase, aldehyde dehydrogenase), the world's first to be mass-produced using Kewpie Group's original brewing technology.
*Product name: YOITOKI One |
Food with function claims containing acetic acid bacteria GK-1 |
There have been reports that acetic acid bacteria GK-1 has two functions: reducing nasal discomfort caused by pollen and dust, and maintaining immune functions. This is the first supplement in Japan to be accepted as a Food with Function Claims. *Product name: Deare Plus |
GABA Potato Salad |
The Karada Omoi Menu (body-friendly menu) delicatessen series is the first in the delicatessen products industry to get the classification of food for specified health uses. It contains GABA, which has been reported to have a function of reducing blood pressure and is labeled “for individuals with high blood pressure.” This salad is not only for individuals concerned about high blood pressure, but also for health-conscious consumers. |
Fukaya Terrace Vegetable Friends' Farm | We operate an integrated facility in Fukaya City, Saitama Prefecture, based on the concept of "a farm that inspires people to love and grow vegetables, and puts smiles on faces." |

Products born from the Kewpie Startup Program

Harvesting experience at Vegetable Friends’ Farm in Fukaya Terrace Park
Flexible Work Style Initiatives
Work Style Approach
The Kewpie Group actively supports individual growth and success by offering flexible work styles that allow employees to continue working through various life stages and by preparing environments in which they can reach their fullest potential.
Flexible Work Style Initiatives
The working environment at Kewpie allows employees to pursue productivity while selecting flexible work styles that best fit their individual roles and the characteristics of their jobs. As such, we offer flexible working hours (flextime) with no core working hours, and employees can choose to work from home or a satellite office so that they are not confined to a particular place or time.
Employees working shorter hours can also use the flextime system to balance work and child-rearing.
Birth and Parenting Assistance Initiatives
We use the child-rearing support website to regularly provide company information to employees on childcare leave. Furthermore, before ending their leave, employees meet with their superiors to discuss career aspirations and how they want to work after returning to work. Superiors also take this time to share their hopes and expectations for the employee's continued role in the company.
We support that superiors can come through for those returning from childcare leave by using online learning materials to review relevant management knowledge, such as the company's various systems and about unconscious bias.
We encourage male employees to take parental leave in order to broaden their perspectives through childcare experiences and to grow personally. We have a system in place that allows them to choose how to do so based on their own circumstances.
We also promote the use of childcare leave among male employees (and their supervisors) by providing individual guidance on childcare leave to male employees who have had children. In FY2024, the male childcare leave utilization rate was 80.8%.

Parental leave guide
Baby Food Classes for Working Dads
In 2022, we held the Baby Food Classes for Dads aimed at Group employees working in Senkawa, Shibuya.
With a choice between courses for fathers of younger and older infants, participants had an opportunity to acquire basic knowledge about baby food, practice making and tasting it, and interact with other participants.
Feedback from participants indicated that they felt they had received a lot of information they could take home and use, and the courses helped encourage fathers to participate in childcare.

Parental Leave Taken
Female Employees
- Number of employees who have taken childcare leave this year
(Survey subjects: Kewpie Corporation only)

Male Employees
- Number of leave takers: the number of employees who took leave before their children turned two
- Ratio of leave takers: the ratio of employees who took leave the year their children were born
(Survey subjects: Kewpie Corporation only)
