In December 2018, we drew up a long-term vision as "kewpie group 2030 VISION" for realizing our ambition to people with better and happier smiles in their everyday lives through our business models on food and food culture.
This "2030 VISION" explains our target status in the year 2030 from such perspectives as "World", "Customers" and "Society."
We will keep pursuing our "2030 VISION" putting it in the center of our mind.

2030 VISION Food for a smile with kewpie.

Our ambitions to “2030 VISION”

Kewpie Group started 100 years ago with our founder's ambition to help improve the health and physique of Japanese people with delicious and nutritious mayonnaise. His ambition has expanded to a greater stage of contribution to food culture and healthier diet. Now we provide people with happier smiles through food and food culture in the world.

We put our ideal for the next 100 years into this "2030 VISION" with our ambitions to deliver the greatest taste of salad and egg to the world by treasuring and strengthening our past 100-year history of mayonnaise and dressings. Through food and food culture, we would like to stand closer to our customers' dietary and lifestyle, to support children's brighter future, and to make everyone's smile better and happier being considerate of people in the world.

2030 VISION from 3 Perspectives

World : Leading Company for Salads and Eggs

~ Bringing kewpie group’s culture to the world ~
Spreading the wonderful taste of salads and eggs to the world by revolving around mayonnaise and dressings.

Customers : A food partner for every person

~ Spreading out from being a food manufacturer to becoming a creator of food culture ~
Providing new ideas for our customers’ healthy diet by examining their lifestyles.

Society : A supporter of bringing smiles to children through delicious food

~ Becoming a group that engages with children who are the future ~
Supporting children’s health and wellness through food.

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