Material Issues

Material Issues for Sustainability

The Kewpie Group has designated the following issues as our material issues for sustainability aiming to contribute to the realization of sustainable societies and continuous Group growth.
We have set indices (sustainability goals) for each of these priorities to use them in our business practices.

In addition to the above four CSR Priorities, we promote the following as the platform of our Group growth strategy.

Process for Selecting Material Issues

We have identified the social issues that the Kewpie Group should engage in through our business by performing a risk and opportunity analysis of our value chain while referring to Sustainable Development Goals (SDGs*1).
Next, we evaluated the size of stakeholder expectations and the size of the Kewpie Group’s social impact for each of these social issues. Through this process, we determined material issues for sustainability for the most urgent engagement by the Kewpie Group.
In the assessment of materiality, we referred to CSR-related international guidelines. This assessment also reflects the thinking of the medium- to long-term plan currently being drawn up by the Kewpie Group.

Identification of Social Issues to be Addressed by the Kewpie Group

Identification of Material Issues for Sustainability

Measures for our material issues

Contribution to extending healthy lifespan

Our Sentiment

  • We will contribute to a society in which the elderly can also live in good health.

Our approach

  • Tapping the nutritional power of salad (vegetables) and eggs to help prevent lifestyle diseases among the middle-aged and prevent malnutrition among the elderly.

Sustainability goals

  • As a leading retailing company of salad and egg:
  • Contribute to achieving a vegetable intake target of 350 grams*2 per day.

    *2The average daily intake target for adults defined in the Ministry of Health, Labour and Welfare's "Healthy Japan 21"

  • Promote a boost in egg consumption in order to contribute to increasing protein intake.

Link with SDGs

Mental and physical health support for children

Our Sentiment

  • We will support children’s mental and physical health through their diets and support their future activities.

Our approach

  • Creating opportunities for food education and communal dining incorporating salad and egg products.
  • Providing food assistance to children and their families, in the process strengthening communication between children, families, and the community.

Sustainability goal

  • Achieve creating over one million smiles of children through our Group's food education activities by 2030 (cumulative number since 2019).

Link with SDGs

Efficient use of resources and sustainable procurement

Our Sentiment

  • We will show gratitude for our natural blessings and be mindful of Earth’s sustainability.

Our approach

  • Using food resources efficiently and effectively and reducing food waste.
  • Working with producers to promote sustainable agriculture.

Sustainability goals

  • Effectively use 30% of unused portions of main vegetables used by the Group by 2021, and 90% or more by 2030.
  • Reduce product disposal by 25% by 2021 and 50% by 2030 (compared with 2015).

Link with SDGs

Reduction of CO2 emissions (response to climate change)

Our Sentiment

  • We will work to reduce CO2 emissions in pursuit of global warming prevention.

Our approach

  • Cutting CO2 emissions across the supply chain, from procurement of ingredients to product use and disposal.

Sustainability goal

  • Reduce Group’s annual CO2 emissions by 7.5% by 2021 and by 20% by 2030 (compared with 2013).

Link with SDGs

Promotion of diversity

  • All Group members will accept, and learn from, one another in pursuit of a sustainable society and Group growth in accordance with the Group philosophy.

Sustainability goal

  • Raise the proportion of women in management positions to 12% by 2021 and 30% by 2030 (in the Kewpie Corporation).

Link with SDGs

*1Sustainable Development Goals (SDGs)
The Sustainable Development Goals (SDGs), adopted by the United Nations General Assembly in 2015, are a collection of 17 global goals forming a common international agenda for sustainable development, with a target date of 2030.

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